Marina Hahn, new business co-founder at Anheuser-Busch, added: “We’re excited to welcome the Cutwater Spirits team to the Anheuser-Busch family. “We’re excited to join Anheuser-Busch and work with the team there to bring our spirits and canned cocktails to the world.” “We’re thrilled to have found a partner that understands our vision for Cutwater Spirits and will give us the tools and resources to grow and thrive,” said Cutwater Spirits founder Yuseff Cherney. The company, which will continue to be led by Yuseff Cherney, Earl Kight, and other senior-level managers, will now look to leverage Anheuser-Busch’s knowledge in logistics and distribution, brand building and packaging to scale the brand even faster. The firm currently distributes to 34 US states.īased in San Diego, Cutwater operates out a 50,000-square-foot production facility. However, the Cutwater deal marks a shift in strategy, as the world’s largest beer maker targets growth in the spirits segment.įounded in 2016 by former Ballast Point executives, Cutwater Spirits has seven mixers, 14 canned cocktails and 16 types of spirits encompassing variations of whiskey, vodka, gin and rum. And last year, AB InBev CEO Carlos Brito said 20% of the company’s sales volumes will come from its low- or no-alcohol portfolio by 2025. The deal will see Cutwater join Anheuser-Busch’s Beyond Beer portfolio – a unit which also includes the Babe Rose, HiBall and Spiked Seltzer brands.Īnheuser-Busch’s parent company, AB InBev, acquired energy drink brand Hiball in 2017 to boost its non-alcohol portfolio. Don’t be fooled by cute illustrations, unless you’re just buying cans with the sole intent of keeping them on your photogenic bar cart.Anheuser-Busch has acquired US alcohol company Cutwater Spirits, as it expands its business in the spirits and canned cocktail category.
Cutwater canned cocktails how to#
There are far fewer that have learned how to actually make a good one. There are a lot of canned cocktail companies that have figured out how to brand and market a canned cocktail. Just because it looks cute, doesn’t mean it tastes.cute.If you’re buying a canned cocktail with big citrus flavors, like a Paloma or a Margarita, do so with caution. Bright, tart notes can quickly turn to soapy, bitter, drink-ruining ones.
But the longer it sits, the worse it tastes. Fresh citrus juice is one of nature’s most brilliant flavors. Canned cocktails with citrus juice post a higher risk.Basically, the less going on-like in an Old Fashioned or a Manhattan-the less of a chance it’s going to taste terrible. Across the board, cocktails that included only liquor and some sweetening agent tasted closer to the real-world version of the cocktail than cocktails with carbonation or other non-booze ingredients. Still (not bubbly), juice-less canned cocktails tend to be more truthful to their can-less iterations.And while we did, we kept three questions in mind: Is this good? Does it hold up to its original? And most importantly, Would I recommend it to a friend? In the end, we came away with a short list of specific cans that we felt fit the bill, as well as three essential takeaways: So a group of BA editors got together to taste through many different canned cocktail flavors from many different canned cocktail companies. But after months of asking myself that question on repeat, I decided to find out.
Cutwater canned cocktails tv#
If you’ve been paying attention to the shelves at your liquor store, millennial-targeted TV spots, or Instagram advertising campaigns, you’ve probably noticed that there are a ton of canned cocktails entering the market right now. What would it take for me to like a canned cocktail? That’s a question I-a human being who very much enjoys making, drinking, and toting can-less cocktails-have been asking myself a lot lately.
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